About

CastingCrowd — biometric-verified background casting in 35+ countries

CastingCrowd is a casting and background talent platform operated by Casting Crowd Limited. It gives productions, casting directors, universities and independent filmmakers one place to search verified background talent, confirm availability, sign contracts and pay artists.

The platform was built from a standing start by a working actor: from the first line of code to a live product used across 35+ countries in roughly ten months. No agency acquisition, no outsourced engineering team.

Company details

Legal name
Casting Crowd Limited (CastingCrowd)
Company number
16975080
Registered address
3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE
Founded
2025
ICO registration
ZC214276
Founder
Adam Darlington
Registration date
Registered in England & Wales in 2025. The public record is held on Companies House.
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Adam Darlington

Founder

A British actor who was booking background and supporting artist work while building the platform. The product was shaped by the parts of a shoot day that paperwork and phone calls make worse: confirming availability, issuing contracts, proving identity and getting paid.

The first line of code was written in late 2024. The platform has been live and taking bookings since October 2025.

Milestones

  1. Late 2024

    First line of code

    Platform development starts.

  2. 2025

    Company incorporated

    Casting Crowd Limited registered in England & Wales.

  3. October 2025

    Platform goes live

    The first artist accounts are created and the platform starts taking bookings.

  4. 2026

    Live across 35+ countries

    Country books, biometric identity verification, digital contracts and Stripe payouts running in one platform.